Blue Bunny® “Freeze the Moment” Campaign Inspires Everyday Family Connection
Blue Bunny® “Freeze the Moment” Campaign Inspires Everyday Family Connection
The legacy frozen treats brand encourages families to “Freeze The Moment” with a new take on family game night
LE MARS, Iowa (April 27, 2026) -- To help families slow down and savor moments of shared connection, Blue Bunny is launching its national “Freeze The Moment” campaign alongside ,a new look to its mascot, Blu, as a reminder for families to cherish everyday moments together. Freeze The Moment is rooted in a simple but powerful truth: meaningful family connection doesn’t require more time; it requires more presence. That idea inspired Blue Bunny to turn up the fun for family game night.
Blue Bunny understands that, sometimes, we all need a nudge to slow down and be present with the people who matter most. Freeze The Moment encourages families to pause and connect, transforming everyday interruptions into meaningful opportunities for connection and elevating simple moments into something more special. Because the sweetest moments are rarely planned—they happen out of the blue, in the in-between moments of life.
That’s why Blue Bunny has captured the essence of spontaneous family fun by creating a new limited-edition board game, for ages 6 and up: Blu’s Sundae Surprise. Drawing on the frozen treat-fueled family fun of the playful mascot, Blu’s Sundae Surprise offers a sundae-building, laugh-out-loud game experience. The game is designed to invite families to press pause, get back to basics, and foster connection.
Each player begins with an empty Blue Bunny bowl and “hops” a game piece around the board through playful prompts and engaging challenges. Add sundae toppings, share stories, and connect with the whole family. Every move adds a new layer to a totally unique Blue Bunny sundae experience, making every spontaneous game night a little different while still being delicious.
Blu’s Sundae Surprise gamifies the shared sweetness of enjoying Blue Bunny together. Each player’s game piece will double as a functional spoon to enjoy the completed sundae with when the round concludes. Plus, the game surface itself unfolds into a vinyl tablecloth for easy sundae clean-up. Players will spot the new Blu at the start of the game as they begin their journey through Blu’s Sundae Surprise, celebrating the spontaneous moments that help you savor time together at every step, all in the spirit of Freeze the Moment.
“Family game night holds a lot of memories for so many of us, and is something I really enjoy with my own family,” said Andrew Mondzelewski, Senior Director, Brand Marketing at Blue Bunny. “This campaign is all about helping families create memories with their loved ones over the simple delight of dessert that turns an ordinary night into something memorable.”
Starting May 1 at 9 a.m. ET, consumers can visit BlueBunnyBoardGame.com to purchase Blu’s Sundae Surprise for pre-order for $19.35, a nod to the brand’s year established, while supplies last. Every game purchased in eligible states comes with a coupon to help families stock up on Blue Bunny sundae supplies for your next game night.
For those who want to get in on the fun playing another one of their favorite board games, Blue Bunny is offering access to free frozen treats for any families enjoying game night and embracing moments of togetherness. Fans can visit BlueBunny.com/family-game-night to upload a picture of them playing any board game, and as another call back to when Blue Bunny was founded, the first 1,935 eligible entrants will receive a reward to enjoy their favorite Blue Bunny products during their next game night. Everyone who shares an image also has a chance to win a Blue Bunny Blu’s Sundae Surprise board game, so they can "Freeze the Moment" with their family.
In celebration of Freeze The Moment, Blue Bunny will deploy ad spots that consumers can find on connected TV platforms, like Disney+ and Hulu, YouTube, Meta, TikTok, Pinterest, and commercial breaks during this summer’s World Cup on FOX Sports, in addition to social posts across Blue Bunny pages (@blue_bunny).
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About Blue Bunny®
For more than 90 years, Blue Bunny has crafted delicious frozen dairy treats reminding families to slow down and connect over everyday moments. Today, Blue Bunny offers dozens of different frozen treats with the quality and ingredients our families expect and continues to innovate, bringing playfully delicious offerings to freezers across the country. You can find Blue Bunny family favorites, like Mini Swirl cones, Bunny Tracks® Scoopables, and Soft Scoopables, which is soft at first scoop, and a wide assortment of single-serve frozen treats all across America. Whether enjoyed at home or on the go, Blue Bunny can be found on shelves or being served near you! For more information, visit BlueBunny.com or follow along on Instagram at @Blue_Bunny.
Media Contact:
Chelsea Stern