Blue Bunny Reformulated Soft and Mini Swirls with Colors and Flavors from Natural Sources
LE MARS, Iowa (June 2, 2026) -- Summertime just got even sweeter—naturally. Blue Bunny is heading into this year’s ice cream season with a fresh take on two beloved treats. Blue Bunny Soft Scoopables and Blue Bunny Mini Swirls are now formulated with colors and flavors from natural sources and no high-fructose corn syrup. Same delicious flavor, now with thoughtful ingredient updates that reflect Blue Bunny’s continued focus on quality and evolution alongside today’s families.
Blue Bunny Mini Swirls have long been freezer-aisle favorites for their playful, delicious mini-sized cones and signature swirls, while Blue Bunny Soft took the category by storm when it launched in 2023 with its smooth, “soft at first scoop” texture. These refreshed recipes keep the flavor families already love, with updates guided by the brand’s commitment to quality.
Established in 1935 in Le Mars, Iowa, Blue Bunny has been dedicated to making high quality treats for families all across America. Always starting with farm fresh milk, Blue Bunny prides itself on its partnerships with local farmers near and around its Le Mars hometown for generations.
“With over 90 years of expertise making frozen treats, Blue Bunny continues to evolve alongside today’s families,” said Andrew Mondzelewski, Brand Marketing Sr. Director at Blue Bunny. “These reformulations represent the next phase of our portfolio strategy: updating trusted favorites while maintaining the taste, quality, and sense of fun that are a part of our heritage.”
Reformulated products for 2026:
• Blue Bunny Soft: A new take on soft serve, straight from your freezer, and now made without high-fructose corn syrup and crafted with colors and flavors from natural sources—all while keeping its signature smooth and creamy, “soft at first scoop” texture.
• Blue Bunny Mini Swirls: The same frozen treats that offer big flavor in a convenient snack-sized cone—updates have been made to ensure all Mini Swirls flavors across the portfolio are made with colors and flavors only from natural sources and contain no high fructose corn syrup.
Looking ahead to 2027, Blue Bunny plans to build on the progress made with these reformulations and will continue evolving recipes across its portfolio while delivering the same great taste, recognizable quality, and everyday value families expect. This long-term commitment reflects Blue Bunny’s focus on meeting consumer preferences through continued quality improvements without compromising the joy and delight at the heart of every scoop.
“This is about taking a thoughtful, long-term approach to our portfolio and continuing to refine our offerings to ensure we deliver on what our families expect, while staying grounded in the brand’s legacy of creating moments of family connection through quality products that, of course, promise that same great taste and bring people together,” said Mondzelewski.
With a full year of fun surprises ahead, Blue Bunny remains committed to delighting families with new offerings and fresh takes on the treats they enjoy together. Follow Blue Bunny on Instagram, TikTok, and Facebook for flavor news, product updates, and plenty of fun along the way.
Blue Bunny will also be taking to Meta, TikTok, YouTube, as well as Paramount, Hulu, and HBOMAX to share a closer look into our 90-year heritage of quality and the farm-fresh milk that makes our treats so creamy, which consumers can check out from June 4 through August 31.
About Blue Bunny®
For more than 90 years, Blue Bunny has crafted delicious frozen dairy treats reminding families to slow down and connect over everyday moments. Today, Blue Bunny offers dozens of different frozen treats with the quality and ingredients our families expect and continues to innovate, bringing playfully delicious offerings to freezers across the country. You can find Blue Bunny family favorites, like Mini Swirl cones, Bunny Tracks® Scoopables, and Soft Scoopables, which is soft at first scoop, and a wide assortment of single-serve frozen treats all across America. Whether enjoyed at home or on the go, Blue Bunny can be found on shelves or being served near you! For more information, visit BlueBunny.com or follow along on Instagram at @Blue_Bunny.
About Wells Enterprises
Wells Enterprises, Inc. is the largest privately held ice cream manufacturer in the United States. Founded in 1913 by Fred H. Wells and run by the Wells family for generations, the company is an independent operating company of the Ferrero Group, one of the global leaders in sweet packaged foods. Wells produces more than 200 million gallons of ice cream per year and distributes products in all 50 states. Wells manufactures its signature brand Blue Bunny®, lower-calorie Halo Top®, the iconic Bomb Pop®, and Blue Ribbon Classics®. Wells employs nearly 4,000 ice cream aficionados across the country. The company is headquartered in Le Mars, Iowa, where Wells has made Le Mars the "Ice Cream Capital of the World" as the largest manufacturer of ice cream in one location. Wells operates two manufacturing plants in Le Mars, Iowa, a manufacturing plant in Dunkirk, New York, and a manufacturing facility in Henderson, Nevada. Learn more at www.wellsenterprisesinc.com.